Business prosperity and sustainable development of Mashhad Soran region: A lake that is an opportunity for a healthy life

Mirza Nazer's tomb; a local crown in Shandiz, Mashhad
Soran Lake is one of the beautiful and pristine areas around the city of Mashhad, which, along with rivers and natural landscapes, is a suitable place for birds and wild animals to live. This area is not only a natural treasure in terms of beauty and pristineness, but also plays an important role in the local economy and sustainable development.
A large area around the lake has been converted into an industrial town. Despite the efforts of the authorities to protect the natural capacity of the region and create numerous villages such as the Olympic Village, the smoke from its factories has caused air and water pollution in the surrounding area.
With their natural resources and potential capacities, these areas can become one of the poles of economic and cultural development in the region. For example, the tomb of Mirza Nazer, who, like Shah Jahan, has become a local crown in the region with exemplary courage, was built as a monument in 1987. Several architects, craftsmen, masons, marble workers, goldsmiths, calligraphers and other decorators were involved in the construction of this building. Built on an earthen dam on the banks of the Sar-Asyab Shandiz River, the building was surrounded by water to add to its beauty and make it shine.

This small tomb is now located on the left side of Lake Sooran.

**Lake Soran: A Natural Attraction with Unique Potential**
Lake Soran, which is a popular destination for nature lovers and nature enthusiasts due to its proximity to Mashhad, has a high potential for the development of sustainable tourism and fisheries due to its rivers and rich environment. As a rich ecosystem, this lake is a haven for various species of birds, aquatic animals, and other animals, and the importance of preserving it in every aspect is very high.
Therefore, paying attention to Lake Soran and raising public awareness of the importance of this natural environment can contribute to environmental sustainability and even the prosperity of local businesses such as shops and processing industries in the region. Supporting the fisheries of this region, as one of the economic resources, along with strengthening agriculture and organic industry, can help develop these areas.

**Soran Fisheries: A Bright Future for the Regional Economy**
Given the water resources available in Lake Soran, the rivers that reach it, and the surrounding aqueducts, the fisheries of this region can be used as one of the sustainable economic resources. Fisheries not only create new job opportunities, but can also lead to the production of healthy and high-quality food products. Raising fish and other aquatic animals in this region can help strengthen local markets and even export these products. This type of fishery can produce healthy and high-quality products organically and using the natural resources of the region, which not only meet the needs of the local market, but also contribute to the prosperity of tourism.

**Sustainable development and attention to organic products**

In this regard, the "Enahang Shop" store located in the Rabat area, north of Lake Soran, is trying to contribute to the development and prosperity of the region by offering organic and natural products such as "Anisa fruit". These products, especially dried fruits flavored with medicinal herbs, are not only healthy snacks for daily consumption, but also, due to the many benefits of medicinal herbs and the natural properties of fruits, they are introduced as a suitable option for strengthening the health of the body. These fruits can be consumed in the daily diet, especially as a delicious breakfast with milk, and provide natural energy to the body.
If more attention is paid to the development of these areas, it can definitely help businesses like "Enahang Shop" and other local stores to thrive. These types of economic activities not only help create jobs and improve the economic situation, but also institutionalize a culture of healthy consumption among the people by promoting natural and organic products.

**Protecting the environment and the need to pay attention to sustainable development**
Undoubtedly, protecting the environment and natural resources of the region, especially Lake Soran and its surrounding areas, requires special attention from officials and economic activists. While some entrepreneurs and industrialists may be interested in faster development of these areas, preserving natural resources as the main asset of the region should be prioritized. Given that preserving these resources, especially the environment of Lake Soran, can pave the way for attracting tourists and developing sustainable fisheries, paying attention to sustainable development and supporting green and organic businesses can benefit all stakeholders.
Creating tourism infrastructure and encouraging investors to create green and organic businesses in the region can help boost the economy and preserve the environment. This will not only benefit businesses like Enahang Shop, but also the entire community, as sustainable employment and consumption of organic products can lead to improved quality of life.

**Conclusion: Economic and environmental prosperity go hand in hand**
In conclusion, sustainable development in the Soran region will not only help preserve natural beauty and the environment, but will also lead to economic prosperity, especially in the organic and fisheries industries. Given the capabilities of this region, including water resources and favorable environmental conditions, investing in fisheries and green industries can create a bright future for these regions.
On the other hand, supporting local businesses like Enahang Shop, which promotes healthy and organic products, can help create a sustainable economic cycle and lead to trade prosperity in the region. Ultimately, paying attention to these areas and supporting sustainable development is not only for the people of
Not only is it beneficial, but it can also help the entire country move towards a healthier and more sustainable future.